The trend of recent acquisitions by the search giant Google has led industry watchers to believe that Google is now seriously thinking of diversifying into the mobile internet market.

The history of this Mountain-View California based company shows that it has followed a policy of acquiring start-up companies having remarkable business prospects, and this has helped the company not only to diversify in related areas of its core business but also to work as a consolidation strategy. Thus, in the past nine years since 2001, Google has acquired fifty-nine companies and is still going on with more acquisitions.

Recently, Google seems to be interested in acquiring AdMob, a four-year-old company that sells adverts for the mobile phone market. The US regulator the FTC has sought more information before giving the takeover a go-ahead. In a similar acquisition of DoubleClick, a company engaged in mobile advertising, the FTC took about four months to give its approval.

As a part of the same process, Google has identified a local business reviews site named Yelp as its next target. Presently, the mobile market is becoming location specific, especially in areas of allied services like application and advertisement. Anticipating a growth in this segment, Google is trying to gain foothold in this area by acquiring Yelp, which provides location specific service.

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