Here are a few notable points to take into consideration when deciding on a direct mailing marketing plan . Selecting between post cards or enveloped ads is not complicated when you analize their own advantages and disadvantages. Which product will work best for your business?

Postcard Advantages:

It’s the naked mail - The consumer does not have to open it see the ad. No matter where it is someone will see it.. If your headline on the postcard is attractive, even the postcards that are thrown in the trash right away will still work; effective like a billboard.

Size-ablilty - hefty postcards always stand out in the mailbox. It is hard to ignore something twice the size of all the other bills and letters.

The “WOW” thing - Postcards contain relatively vague postal restrictions compared to a letter. Postcards can be designed to be big and oversized, dazzinling and colorful and LOUD. Whereas, an envelope is restricted on the content that it can have on the outside.

Envelope Mailing Advantages:

Sensitive Advertising: Advertisements based on credit scores, legal information, and medical scores must be enclosed inside with an envelope based on privacy regulations.

Blendability: Have you ever opened up a “bill” and read it and halfway down only to realize it was another company trying to get you to sign up for another credit card or to extend your car warranty.

A postcard mailing is always recommended as a form of unsolicited direct mail advertising unless the advertisement is based on private information. Doctors, lawyers, and financial using targeted mailing lists should advertise with a letter.